Skin and show is for the pool. Demure and fashionable is for going out with friends or to a cocktail party. A new product out of L.A. called Eliza magazine shows how a sexy, sophisticated silhouette can be accomplished without exposing yourself to your boyfriend’s boss or looking like you’re perpetually beach-bound. Because, let’s face it, it’s best to keep them guessing.
Eliza was “created for women who want to be stylish, sexy and engaged in the world while retaining high standards in dress, entertainment and lifestyle.” Printed quarterly, you can expect fashion tips from stylists to the stars, guides to affordable art, word of the newest designers—even a lengthy wedding gown guide.

Other things we dig about Eliza:
1. It uses cute-and-charming-and-cockneye-accented Eliza Doolittle as its namesake. Not just any old Eliza, but Audrey as Eliza: iconic and demure, classy and sweet, intelligent if unpolished, fun and memorable.
2. Eliza is high fashion without all the avant garde-ishness. You’ll see inspiring photo spreads of gorgeous gals clad in the likes of Alan Del Rosario and Joy Han alongside features that tell readers the tricks of scoring a vintage deal.
3. A practical and useful “Girl About Town” section that tracks how regular gals are using the season’s latest trends in their favor.

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